indie music

mark sheet 3

evaluation prelim task

 

 

 

 

 

 

 

 

 

schedule

week one of my actual music magazine 15/11/13:
I conducted research on other music magazines and tyred to reach a conclusion of were my magazine would encounter problems in the future such as i found that the start up would be the most difficult as the magazine industry is dipping

week two 29/11/13:
Started audience research with helpful advice from OCR the first subject being origins of my genre/ sub genre

week 3 5/12/13:
I have completed my title mood board and have decided on a title and have also done a font mood board but cannot decide on a font at the moment

week 4 12/12/13:
I have unidentified my target audience but still can not decide on a font

week 5 20/12/13:
I made a prezi presentation on the origins and evolution of indie music

week 6 10/1/14:
started a case study on kerrang and create a survey on survey monkey

week 7 17/1/14:
completed institution case study  

week8 24/1/14
completed a second contents page analysis

week 9 31/1/14
planing and disscussing where i should take my pictures with the model for the picture and some of my frenids

week 10 6/2/14
gathered double page spread examples to help my self get an idea of what sort of article i should write and how it should look

week 11 14/2/14
i created sell line for my music magazine but decied in the end that they were not the final editions

week 12 3/3/14
I made a prezi on the diffrent genres of music and how they have evolved to get a feel on how music has changed and how the type of audiences have changed
 

target audience profile

age: 
16-35

gender: 
both

life style choices/ hobbies:
musicians
outgoing
they like live music

demographic profile:
middle and lower class
17000-35000 a year
could be any job

description of my typical reader:
an out going person that likes to watch gigs, with a 9-5 job and ether single, has a partner or has kids

my magazine will target my audience by : 
providing competitions to win gig tickets and opportunity to buy them and have an instruments of the week spread showing the best guitars, drum sets and so on for musicians. there will also be a spread regarding new and unknown bands giving them a chance to become big and lastly will provide interviews, back story and all available news regarding the big bands

mast head mood board

                   


all of the people i asked about the font above said it was confusing and not nice to look at so i instantly ruled this one out




most people said that this font looks kind of urban and so i decided it is not fit for a progressive/indie rock based magazine but some said it represents the difficult path that comes with being a musician





one person pointed out that it make her think it is a disco magazine as the disco is emphasised with the slanted v






a lot of people said that this font was good as it sticks out and has a kind of in your face atmosphere some people also said that it can represent the indie genre as it started out with a rebellious theme and this masthead really captures that

tile mood board and chosen title

essence
beck
live indie
ashes
undiscovered


UNDISCOVERED:
i am going to use undiscovered as my title because when indie first started nearly all the indie bands were not signed to a major label so were not discovered until later when indie started to grow. and i can also put indie bands who have not been signed yet in my mag also but i have also got the opinion of my chosen audience range(which affected my choice greatly)  by asking directly which they thought would be best and 5 out of 7 chose undiscovered and the other 2 chose essence 

audience research - origins

indie was officially used as term in the 1980's influenced by  Alternative rock, new wave,, post-punk  and,garage rock and was started and pushed through by various bands such as the pixies, the swans the smiths etc. this genre or sub genre started in the UK and the us with both country's up and coming bands experimenting with the new style

these styles were brought together to create a very big British trend called the mods which was brought together by a fashion made up of Tailor made coats and high trousers what some people might call "smart" clothing. all in all this genre affected their  audience greatly by creating the mod movement who made them selfs known with their outlandish style, phrases (fashion-obsessed and hedonistic
cult of the hyper-cool) and their now iconic symbol

reseach

Title	Publisher	Jun End 2012	Prd / Prd Change	Yr / Yr Change
Empire	Bauer Consumer Media	167,096	0.0%	-2.3%
Total Film	Future Publishing	68,897	-2.8%	-4.1%
Mojo	Bauer Consumer Media	85,149	-2.7%	-2.4%
Q	Bauer Consumer Media	64,596	-16.7%	-19.7%
Uncut	IPC Media	63,003	1.1%	-4.5%
Kerrang!	Bauer Consumer Media	40,203	-4.5%	-6.6%
New Musical Express	IPC Media	23,924	-13.5%	-17.6%

i think the media industry is very healthy because their yearly sales are dipping as people are becomeing more and more uninterested in physical copy of mags or to getting information from physical things when they can use their phones the magazine industry is dying

the problems i foresee that their is gonna be big problems with starting off as the already big magazines are dipping in sales this will create a very big obstical as people are losing interest in magazines as a whole. people are not interested in physical things when they can get them on the internet. we already have big competition

i am going to produce a magazine with the sub genre of alternitive and indie rock and my biggest competitors are kerrang and NME. NME has taken a serious drop in sales so kerrang is the only big competitor left i plan to overcome them by being more outspoken with the stories i produce and i will try to bring consistently interesting stories to my audience

i picked this sub genre because it is very well established and has a big following. i picked this area because i am somewhat knowledgeable about the genre its self and i already have a front cover in mind

i think bauer would be the right publishing house because it is a well known publishing house and it already produces kerrang and a big producer such as Bauer can push my magazine through quickly

i think my magazine wont generate sales at first because the magazine industry is dipping

contents page

front cover

contents page analasis

colour: for the most part all the colours are the same, the constant grey, black and red theme through out the contents page gives the audience a free flowing feel from the magazine. how ever they have gone for a  completely different colour to highlight their main story but kept the familiar red and black from the rest of the page this makes the audience immediately look at the main story as their eyes get drawn to it but the familiar red and black keeps the free flowing feel

the pictures: the main picture is of some one most people know(Nicole Scherzinger) in the picture she is wearing a bikini to make her look "sexy" as she is known as a very attractive woman and this attracts both male and female audiences (the male audiences will be attracted to her so will look at the mag but the female audiences usually will be looking for tips on how to look like her) secondly she is winking and doing the hand sign that is associated with rock and this make the audience feel that she has attitude  which give her a more dominant presence on the mag  
the second picture is another "sexy" picture to attract both audiences but is smaller. this picture is to show a front cover with Nicole Scherzinger on it  saying to cat showing she is the most popular at the moment.

structure: the structure of this contents page used to be unconventional (not traditional) as this page structure has become more and more common in magazines for being different than the original page structure. this structure causes the audience to to look at the picture straight away as it is on the left side of the page and directly in your line of sight.the story's are simple which is a good thing as the audience is not over whelmed or confused at all with every thing else that is going on in the page. main story is completely put in a different position on purpose to make the audience feel that this story is different to all the others

half term summary/ weekly journal

what i have learnt:
this half term i have learnt how to use Photoshop more efficiently through use in class working on the preliminary task
i have also learnt how to analyse pictures and or photos in more depth by taking pictures of our own at the angles that we want, but also in class through lessons on camera shots, lighting, setting ext...
thirdly i have learnt the conventions of magazines and why they are used to bring in their readers for example the sell lines of most magazines are story's orientated around their audiences
lastly i have learnt how to analyse a magazine efficiently through colour, font, main picture ext...

the challenges i have come across:
one of the challenges i have face over the half term  is not being able to use Photoshop as efficiently as i should which i improved as you can see from the paragraph above
another challenge i faced is understanding fully why magazines use certain conventions on their cover but after a few lessons and some individual research i came to an understanding  
thirdly time keeping  really challenged me at the beginning but now i have a home work time table to keep me up to date with all tasks that are set to me    


Overall i have learnt much and have overcame many challenges from my point of view it has been a productive half term

mark sheet two

front cover and contents page plan

i plan for my front cover to be some what like this to have the obvious main cover photo i the middle with my masthead on top with the sell lines surrounding the main cover photo with the barcode under the left third where the some what more important stories would be
i am going to use this layout because it is simple and has shown past success in other magazines lastly i picked this layout because i can have more than one big stories, one on each side

  i plan for my contents page to be like this but only with two pictures on the right side next to their relevant stories
 i chose this because i think it is going to be relevant to have more than one picture on the contents page

raw photo explination

I choose this picture because it has a good angle and it is complimented by the light coming from the top right of the picture and also it can be used in a certain scenario of a play and or musical  which I am planing to implement in to the contents page of the school mag

i have picked this picture because it shows that school must go on in the midst of detailed building work and the building of the new building I also picked the picture because of the angle  it shows the student getting on with her work  while building work is going on

i plan on using this picture  for the main story on the content's page to show that their is an emptiness with in the school ans i plan for the story to be about more and more students bunking school

conventions and analysis of magazines

conventions:

Mast head (name of the magazine)

Font (type of text)

Main image (The main attraction to the magazine)

Left third (where you usually have most of your story's and your bar code)

Main cover lines (the sell line linked with the main image) 

Sell line (short insights in to the story's in the magazine)

analysis of two magazines:

They both have very different colours as they represent different things vibe has black to show attitude and power as they represent a rap magazine based of attitude and powerful lyrics and NME has very light calm colours to show calmness and tranquility as their cover photo is Florence from Florence and the machine which plays quite light music

The cover line of vibe is very controversial ‘drake hip-hops new religion’ it is controversial because it says the new music following has become so intense it is like a religion  The cover line of NME ‘Florence on ghosts. Amy Winehouse and her fear of messing up’ this shows a well known indie artist such as Florence to get her fans reading

Vibe’s picture shows drake a very popular rap artist displaying attitude with his pose and clothes as his t-shirt says unstoppable to show that he is the main attraction for rappers everywhere and cannot be stopped by any one else however NME’s pictures shows popular indie artist Florence in a very submissive pose and light stylish clothes to show that she is a fragile and light person which will appeal to the audience of the magazine.

Vibe uses very bold fonts to show power once again and never changes font as it is aimed at teenagers and young adult which are stereotyped to be infatuated with power  whereas NME uses and light font and italics to make it look nice and pretty to appeal to the fans of soft rock and fans of Florence and the machine, both achieve a positive reaction from their respective audiences.

 

perliminary task qestionaire

Do you read magazines often?

All 5 people said no

 If you saw a magazine, what would convince you to read it?

3 out of 5 of them said bright colours and intresting cover photos and the rest said engageing stories

 What is your favourite part of a magazine?

All 5 said the pictures

What do you dislike about magazines?

All 5 of them said they are boring to read

 If a magazine had a section where its readers could send in letters, would you ever consider sending one in?

All said no

 If a magazine ran competitions, would you consider entering one?

All said no

would you rather read an acedemic magazine or one foucused on school life?

4 out of 5 said school life

 Any other comments:

From this questionnaire I have learnt that the majority of people don’t like to read magazines and they don’t pay attention to the content and competitions  and only they look at the pictures and if they were to read one they said they would read one about lifestyle

summary: most people are only intested in pictures  

magazine moc

ms ainscough marking

mastehead reasearch

 vibe and NME where my main masthead research points as they have the type of masthead that i needed be as they can both be aimed at an audience of late teens but can also appeal to adults with their simplistic mastheads as you can see my masthead 6FR is very similar to vibe and NME in style and audience they are trying to reach 

titles and mastheads

titles:
Learners Digest
Regent Reviewer
6th form scandal
6FR
I picked these titles because from my audience research the readers that i am aiming form are usually only interested in images so the title needs to be one that can be on par with the picture for attention and i finally decided on 6FR as i can appeal to sixth formers and is simplistic      
Mast Heads:

I have chosen 6FR as my title because it is not formal and can be aimed at 6th formers with the feeling of school as soon as they look at it Even though it is about school but can be taken seriously enough to be a magazine about school

I have chosen the third mastehead because it can easily appeal to my target audience by being informal but not too immature to be a school magazine in their late teens. i also chose it because i can do alot with it, for example I can play around with the conventions and colour but i can also put it in both contexts informal and formal which i cant do with my other masteheads. lastly I used it because it is bold which will put across a more powerful image for the cover of the magazine

perliminary task sell lines

My audience will expect stories mainly about school life but will also cover deadlines for assignments and revision lessons for other students. the stroies about school life will focus on issues that students and only students would like to bring up but will also cover school events like sports and music

10 ideas for sell lines:

regent high school just beat Haverstock to win the football trophy!!!!

6th formers outrage at toilet privileges being taken away

Final week until exams ( revision help )

Competitions

Main school council stands up and makes their voice heard

Advice about the stress of sixth form (is sixth form too overwhelming? it doesn’t have to be)

upcoming events 

 

audience reasearch

                                                               target audience
age:
16 -18

gender:
mostly male but females related stories will be incorperated in to the magazine

lifestyle chioces:

gaming on a small level:show popular releases and news on the new games in a very small section of the magazine maybea quarter of a page  

studying: study partys arrange study partys to make studying seem less boring and long

sport: real professional football news to get the foot ball fans in to our magazine and sporting events target people involed in diffrent kinds of sports

gossip:show storys of scndals through out school