audience research - origins

indie was officially used as term in the 1980's influenced by  Alternative rock, new wave,, post-punk  and,garage rock and was started and pushed through by various bands such as the pixies, the swans the smiths etc. this genre or sub genre started in the UK and the us with both country's up and coming bands experimenting with the new style

these styles were brought together to create a very big British trend called the mods which was brought together by a fashion made up of Tailor made coats and high trousers what some people might call "smart" clothing. all in all this genre affected their  audience greatly by creating the mod movement who made them selfs known with their outlandish style, phrases (fashion-obsessed and hedonistic
cult of the hyper-cool) and their now iconic symbol