kerrang case study
Case study kerrang:
- background and ownership:
- Kerrang! started on 6 June 1981 and was edited by Geoff Barton, initially as a one-time thing in the Sounds newspaper, which focused on the New Wave of British Heavy Metal which showered the nation and on the rise of other hard rock acts. Angus Young of AC/DC appeared on Kerrang!'s first cover. Launched as a monthly magazine, Kerrang! began to appear on a 2 weekly basis later, and in 1987 it went weekly. The original owner was United Newspapers who then sold it to EMAP in 1991.
- style/layout/mode of address:
- kerrangs cover style is chaotic and colourful to represent the genre they are showcaseing as rock is known to be more chaotic. evan with a chaotic style they genrally go for stories in a vertical line on the left side by sometimes use both
- content and approach to music:
- thier content contains storys on bands personal lifes and shows a side of them that you would not see on stage and they also document the status of rocks sub genres like punk rock and hevey metal and lastly they promote some concerts
kerrang promote only rock and all its subgenres and dose not present other genres
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